SEO Marketing Killed Paper Directories: Why

By Claudia Somerfield, ReputationChanger.com Reviews

Before the advent of the Internet, paper directories were one of the few means of advertising available for businesses to use to attract new customers. While this type of advertising is still used, companies are looking for more advanced platforms to expand their business globally. Over the years, SEO marketing and online directories have developed, offering useful tools that make them superior to paper directories. In this article, we?ll take a look at the reasons why SEO marketing has effectively killed paper directories.

Interactivity

Unlike a paper directory, social networks allow companies and consumers to interact with each other. Consumers can directly link to your Facebook page to receive continued updates and exchange their opinions about the product. Unlike with the old paper directories, you can also update your web page instantly. Consumers? opinions can be immediately incorporated into new strategies.

Global Audience

In the past, a company?s marketing approach was confined only to the local community. With SEO marketing, you can reach the global audience. It is easy for anyone with an internet connection to go online and search for the best restaurant or latest fashion store in the area. Consumers can use any of the search engines such as Google, Bing or Yahoo! to look for their favorite product and immediately get the results. In other words, having a global audience can promote sales for companies that engage in ecommerce.

More convenient

Today, people rarely have time to catch their breath, sit alone and flip through a directory for some information. For instance, if clients need information on multiple things, they have to flip through multiple directories. This is a time consuming task and will clutter their work space with bulky paper directories. Search engine optimization helps consumers to access relevant information instantly, no matter where they are. If they are on the go and need information fast, instead of running home they can just whip out their smartphone or tablet and access the required data.

Speed

Likewise, SEO marketing is an efficient method for a client to find a company. Flipping through a paper directory consumes their precious time. If a client wants to discover the working hours of a company, he has to spend a lot of time making calls to the company. Also there is no guarantee that the company on the other end of the call is what he was looking for. If it is not, he has to repeat the procedure for other companies until he finds the right one. With SEO marketing, he can easily figure out if it is the right company with just a click of a button.

Analytics

How can you really keep track of how many clients have read your marketing messages when you have advertised on paper? Although thousands of people have received the paper, not all of them have spent time looking at the ad you have published. With SEO, you can find all sorts of records. You can find out how many clients have visited your site, how they were directed to your webpage and so on.

Easy to Update

When you advertise through paper, you can update your ads only on its next edition. This takes a long time for the updates to reach your audience. With SEO, it doesn?t take more than a few clicks and keystrokes to update your content.

With all these benefits offered by SEO marketing techniques, you no longer need to rely on paper directories to get the word out. If you want global recognition for your business, SEO marketing is the best way to go.

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1. Do You Have a Twitter Marketing Strategy?
2. The Blind Side of Marketing Part 1 of 3
3. The Blind Side of Marketing Part 3 of 3
4. The Blind Side of Marketing Part 2 of 3

Tagged as: advertising, business, marketing, SEO

Source: http://blog.anymeeting.com/business-tips/seo-marketing-killed-paper-directories-why/

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U.N. seeks $1.5 billion to address Syria crisis

GENEVA (Reuters) - The United Nations appealed on Wednesday for $1.5 billion to provide life-saving aid to Syrians suffering from a "dramatically deteriorating" humanitarian situation.

The twin appeals, $519.6 million for aid within Syria and $1 billion to meet the needs of up to 1 million Syrian refugees in five countries, comprise the "largest short-term humanitarian appeal ever", the world body said in its statement.

"The magnitude of this humanitarian crisis is indisputable," said Radhouane Nouicer, U.N. regional humanitarian coordinator for Syria, who launched the appeals in Geneva.

Inside Syria, U.N. aid agencies aim to help 4 million people in need of urgent humanitarian assistance, including an estimated 2 million displaced from their homes by the fighting between President Bashar al-Assad's forces and rebels trying to topple him.

More than 525,000 Syrian refugees have already been registered and the latest estimate is that up to 1 million refugees in five countries, including Egypt for the first time, will need help in the first half of 2013, the U.N. refugee agency said.

"Unless these funds come quickly we will not be able to fully respond to the lifesaving needs of civilians who flee Syria every hour of the day - many in a truly desperate condition," UNHCR regional envoy Panos Moumtzis said.

(Reporting by Stephanie Nebehay; Editing by Alison Williams)

Source: http://news.yahoo.com/u-n-seeks-1-5-billion-address-syria-121051312.html

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Social media prosecutions: calling names will hurt you! | E RADAR ...

?Sticks and stones will break my bones, and calling names will hurt you!?

The old school yard taunt may take a new direction from this week following the publication of?interim guidance?on prosecuting cases involving social media websites such as Facebook and?Twitter.?For where the proposed rules fail to protect innocent users under criminal law, the civil courts may end up being swamped by claims against so-called Internet trolls for their tirades of insults and other inappropriate online behaviour.

In a nation becoming increasingly litigous with ?where there?s blame, there?s a claim? advertisements all over the place, I can see a brand new legal services industry festering out of the insults, innuendos and other bad mouthed comments made over social media websites. Online privacy, free speech and press freedoms are now hotly debated topics following the Leveson Inquiry, and more people may be encouraged to follow in the footsteps of Lord McAlpine and sue for damages to personal reputation.

Consultation

Keir Stamer QC, the UK?s Director of Public Prosecutions is consulting on the interim guidance following?a spate of recent high profile cases where online users have been bullied or insulted. In some cases, the victims of serious crime have also been named online in clear breach of court rules, resulting in further action being taken against the perpetrators. The guidelines aim to establish a clear threshold on the acceptable level of behaviour under criminal law by striking a balance between the right to express an opinion and illegal action.

The consultation ends on 13th March 2013

In his statement, Mr Stamer said

?These interim guidelines are intended to strike the right balance between freedom of expression and the need to uphold the criminal law.

?They make a clear distinction between communications which amount to credible threats of violence, a targeted campaign of harassment against an individual or which breach court orders on the one hand, and other communications sent by social media, e.g. those that are grossly offensive, on the other.

?The first group will be prosecuted robustly whereas the second group will only be prosecuted if they cross a high threshold; a prosecution is unlikely to be in the public interest if the communication is swiftly removed, blocked, not intended for a wide audience or not obviously beyond what could conceivably be tolerable or acceptable in a diverse society which upholds and respects freedom of expression.

?The interim guidelines thus protect the individual from threats or targeted harassment while protecting the expression of unpopular or unfashionable opinion about serious or trivial matters, or banter or humour, even if distasteful to some and painful to those subjected to it.?

Both the Police and victim support organisations have welcomed the consultation on the interim guidance. Government spending cuts and the pressure on other police resources require better targeting on cases involving social media websites, and these must be balanced against the impact on alleged victims. ?Chief Executive of Victim Support Javed Khan said:

?Victims tell us that sustained and vindictive targeting on social media can leave long lasting emotional and psychological scars, so we warmly welcome clarification on how prosecutors will deal with online threats or harassment.

?The distinction between communications which constitute a credible threat and those which may merely cause offence is sorely needed.?

What?s relevant to business?

Social media, information and online networking companies will be particularly interested in how the guidelines develop because of their relationship with online users and legal requirements to disclose confidential information during a criminal investigation. But any organisation which allows its employees to use the Internet also needs to ensure that social media / Internet policies are in place to ring-fence what browsing is and is not allowed. Companies?can be sued for not taking appropriate action to stop workers from abusing others when online using their corporate systems.

Further information

Consultation website

?

Source: http://www.eradar.eu/2012/12/social-media-prosecutions/

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Mocktail event offers holiday drink recipes ? Bucyrus Telegraph Forum

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December 19, 2012. Posted 9 hours ago.Posted in: Drink Recipes

Mocktail event offers holiday drink recipes Bucyrus Telegraph Forum BUCYRUS ? The Bucyrus AAA Store, 314 S. Sandusky Ave., will host its ?First a Friend Then a Host? holiday mocktail competition during normal business hours Thursday to generate conversation about drunk driving and encourage the community to ? and more??

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Source: http://www.foodanddrinktips.com/mocktail-event-offers-holiday-drink-recipes-bucyrus-telegraph-forum/27040

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Minnesota Lets Robosigning Zombie Debt Buyer Off With Hand Slap; Consent Order Requires Outfit To Do What It Should Have Already Been Doing Anyway When Clipping Consumers For Unpaid Bills

Minnesota Lets Robosigning Zombie Debt Buyer Off With Hand Slap; Consent Order Requires Outfit To Do What It Should Have Already Been Doing Anyway When Clipping Consumers For Unpaid Bills

From the Office of the Minnesota Attorney General:

• Minnesota Attorney General Lori Swanson [] announced a Consent Judgment with Midland Funding, LLC, one of the country?s largest debt buyers and which has offices in St. Cloud, to settle a lawsuit she filed against the company last year for filing unreliable ?robo-signed? affidavits in collections lawsuits and sometimes targeting the wrong people for payment of old bills that it purchased from credit card companies and banks for pennies on the dollar.

Source: http://feedproxy.google.com/~r/TheHomeEquityTheftReporter/~3/OxcIwlc6NeM/minnesota-lets-robosigning-zombie-debt.html

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Nikon patents digital sensor back for old-school 35mm film cameras

Can't let go of that aging 35mm SLR accustomed to a strict film-only diet? Nikon seems to be toying with the idea of feeding its older models digits instead, judging by a Japanese patent application published last week. It was filed just last year and shows a digital back designed to be swapped out easily, complete with a screw adjustment to fine-tune the all-important focal distance. The patent was scoped by prolific Japanese blogger Egami, who pointed out that a different design would be required for each of Nikon's film SLR models, which all have different backs -- but an actual product coming to market seems quite a stretch anyway, at this point. Such devices are commonplace on medium format cameras though, and Leica even offered one for its R8 and R9 35mm SLR cameras as recently as 2007. Still, a pure digital version of our classic F2? Yes please.

Filed under: Cameras, Nikon

Comments

Via: Nikon Rumors

Source: Egami Blog

Source: http://www.engadget.com/2012/12/18/nikon-patents-digital-sensor-back-for-35mm-film-cameras/

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World Briefing | Africa: Somali Refugees Are the Target of a Roundup in Kenya

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Source: www.nytimes.com --- Tuesday, December 18, 2012
The Kenyan government posted a notice in newspapers on Tuesday asking all Somali refugees in the country to report to camps along the Kenya-Somalia border. ...

Source: http://www.nytimes.com/2012/12/19/world/africa/somali-refugees-are-the-target-of-a-roundup-in-kenya.html?partner=rss&emc=rss

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