Situation: ?Joel Ewanick is out as Vice President of Advertising as many of us predicted. ?The guy was apparently just too much for General Motors and the old guard remnants of a culture that just has no room for people who come from outside the company and/or who have new ideas.
What was the reason? ?GM is not saying at the moment, but it will probably not be the real reason. Some will say it was about not selling enough GM products: others will speculate that he was just pushing the ?siloed? envelopes of management and organization structure of GM. Still, others might conclude that he had severe disagreements about how cars and truck out to marketed, advertised and sold in today?s marketing. Maybe he just got tired of the car guy BS, frat boy attitude and machismo that has pervaded the OEM management circles for years.
Was it the Facebook gutsy move? The Facebook thing may have done him in, however, many think he was right on and had the guts to say that the Facebook banner ads just were not working. ?One wonders if any kind of banner ads are working period particularly without content to support and leverage the message. ?Also, ?when Ford came to Facebook?s rescue, you had to wonder if Ford really had that much success with social media marketing.
No outside thinking and do not move your wife and kids to home office: What makes one a little skeptical and somehow disappointed in the way U.S. vehicle manufacturers is that if a person comes from outside the company and has a great track record based on being innovative, creative, and visionary, ?they are not going last very long. ?It is if they should be given ?term limits,? or limited playing time like ball players who get big money up front, contracts with mega salaries and generous severances.
Fraternal and collegial car guys: Furthermore, having watched OEM management from a distance and sometimes with insights from insiders, ?the ?guys? around the table making decisions frequently come from some state or small college in the Midwest and were are clubbish, clannish and generally not able or wanting to rock any boats or make any big changes. ?Most of the decisions were either made by committee and frequently came from highly paid consultants. Many alumni of Nissan, Toyota and Honda will tell you that there were years when the company was really run by consultants offices in large blue or white buildings nearby.
So what does Ewanick or GM ?do now? ?The Chinese and the Europeans will love Joel. And GM will probably find some ?guy? who is very controlled and structured to ?try to figure out if GM should be selling more cars and trucks and doing it virtually under the radar. They do not want cult personalities. ?DeLorean is long gone and won?t come back in any form.
rudolph the red nosed reindeer adam carolla rick neuheisel rick neuheisel andrea bocelli john hughes panasonic lumix dmc lx5
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.