The Romney Campaign?s Data Strategy

In the primaries, Romney?s advisers had little confidence that there was much logic at all behind his rivals? moves, and the two-time candidate outmaneuvered analytically amateurish opponents with well-plotted discipline and attention to detail. Now forced to play catch-up against a savvy incumbent, Romney?s team acknowledges they are not aiming to match what Obama has built in Chicago: A unique, in-house analytical empire that has developed an unrivaled capacity to churn through voter data and translate insights into tactics. Because of this capacity, Romney advisers assume that what they see the president doing in public must have a good deal of sense behind it. "The Obama team had the luxury of knowing exactly what they'd be doing on July 1, 2012 because they've been planning for six years?definitely three-and-a-half years,? says Zac Moffatt, Romney?s digital director. So instead of devoting their analytical energies to out-strategizing the president, Romney?s advisers are trying to hack Obama?s code and turn it against him.

Source: http://feeds.slate.com/click.phdo?i=02e628a30b750b0d0d7730e8f48b7873

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